Image Credit – bannersnack
Instagram has evolved into full-scale video sharing platform where you can post full-screen Stories ads to target your audience in an engaging manner. These stories appear right above the Instagram feeds and can be viewed for 24 hours.
How can you create compelling Instagram Stories Ads
Let the message be clear and concise
The stories happen within a second and won’t be available beyond 24 hours once viewed. Now to ensure your point is pushed to the users it is recommended that your message is straightforward enough to convey the message.
Do the Retargeting
Re targeting Instagram stories ads are useful in reminding a particular audience to get engaged with your brand. These ads will use a tracking pixel that is present at code level on your website to target those potential users who reached your web application but didn’t make a further move.